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» Blogging – Write For Yourself Or Write For Other People?

Blogging – Write For Yourself Or Write For Other People?
Categories: blogging
Blogging for Profit Blogging is becoming an increasingly popular way for entrepreneurs to earn a living online while doing something they really enjoy. In many cases bloggers can profit with very little effort. There may be quite a bit of work involved in the beginning with designing a method of gaining revenue and promoting the website but once this is established simply maintaining the blog with regular postings may be enough to keep the revenue rolling in. Two of the most popular methods for generating a profit from blogging include advertising methods. This includes advertising with AdSense and securing independent advertisers. This article will discuss these two methods of advertising on a blog. Using AdSense to Generate Revenue Using AdSense is one of the most popular ways for bloggers to generate revenue from their blog. This method is so popular because it is also very simple. AdSense is a program offered by Google where bloggers agree to have advertisements on their website and are compensated when users click on these advertisements. Bloggers simply have to create a blog and submit the website address of the blog as well as some other information to apply for participation in AdSense. Once a blog is approved the owner is given code they can simply copy and paste to have advertisements displayed on their blog. Google then serves appropriate advertisements each time the blog is accessed. Whenever possible, the advertisements served on the blog are closely related to the content of the blog because Google crawls the website ahead of time to determine which advertisements are relevant to the content. Blog owners do have some ability to place restrictions on the types of advertisements which may appear on the blog. For example the blog owner can specify adult advertisements are not to appear on the blog and Google will filter these out. How Advertisements on a Blog Generate Revenue Many bloggers use advertisements on their blogs to generate a profit. This method of advertising is more difficult than using AdSense but it can be significantly more financially beneficial to the blogger. This method of advertising is similar to the type of targeted advertising often seen in magazines. For example magazines for parents often feature advertisements which will appeal to parents such as advertisements for toys, children’s clothing or foods popular with children. Likewise a magazine for runners may feature advertisements for shoes, athletic clothing, races or training equipment. In these cases the advertisers pay for advertising space in the magazine in the hopes that the magazine’s audience will be enticed to purchase products or services after seeing these advertisements. Blog owners can use this type of advertising but it can be hard to find willing advertisers. However, there are some factors which may make an advertiser more willing to have an advertisement appear on a blog. One of the most important factors for advertisers is the amount of traffic the blog receives. This is important because advertisers who are paying for ad space are more likely to invest in a blog with high traffic than one with very little traffic. Another important factor for advertisers is the focus of the blog. Advertisers are more likely to purchase advertising space from a blog with a specific focus of interest to the advertiser’s target audience. Like the examples listed previously of magazines for parents and runners, advertisers want to advertise on a blog which is already reaching the same target audience. Bloggers who utilize advertising on their website may be compensated in a number of different ways. Some advertisers may pay a set fee for the advertisement to run on the website for either a set amount of time or for a set number of page views. This means the advertiser may purchase space for a set number of days, weeks or months or may purchase space for a set number of times the advertisement is served to website visitors. Alternately the advertiser may choose to compensate the blogger according to the number of times specific actions occur. This may include users clicking through the advertisement or users making a purchase after clicking through the advertisement. The type of compensation offered will have to be worked out between the blogger and advertiser beforehand to determine a fair method of payment.
Reviewed by orrmania - Rating: 4.5

 

Blogging – Write For Yourself Or Write For Other People?

It used to be that blogging was a form of self-expression where people wrote about anything and everything under the sun. However, blogging has evolved into something where you write about anything and everything that’s related to a particular topic. This is a far cry from its roots, but that is the trend in blogging these days, and it’s something you should know if you want to start one.

However, just because blogs have to revolve around a certain topic, it doesn’t mean they can’t be fun or expressive. On the contrary, if you’re writing about something you’re very passionate about, you can gain a following for yourself and earn money along the way.

For example, if you’re passionate about building and growing a business and have the track record to prove it, you can talk about business strategies to help other people. There will always be people who want to go into business, and there will always be people who struggle with their business. You can fill a gap in this niche by writing about what you already know.

One critical aspect to blogging is marketing, or spreading the word that you have this blog and that it contains very useful information about this or that topic. You can do this in several ways.

One is to make your blog rank on Google for its most relevant keywords. The easiest way to do this is by buying a Search Engine Optimization (SEO) course or by hiring an SEO expert right away. You can also submit your blog to the different blog directories. You can also use your social network on Facebook by asking them to share your blog on their own walls. Any one of the things mentioned above can help get the word out about your blog.

However, if you want to build a solid following of people, you need to write informative articles that are worth sharing. If there are topics you’re not familiar with, simply find websites that contain relevant information then share it on your blog.

There are roughly two types of blogs: free blogs and self-hosted blogs. Free blogs are the ones hosted on WordPress or Blogger. With a self-hosted blog, you need to buy a domain and subscribe to a web hosting service like Hostgator. If you’re not ready to spend $20 on a domain and hosting service, then by all means create an account on WordPress or Blogger and create a blog from there.

However, set a deadline for when you will upgrade your blog to a self-hosted one. While there’s nothing inherently wrong with free blogs, they are NOT your property and there’s no telling when those free blog sites are going to close your blog because you’re in violation of their Terms Of Service. It’s happened to bloggers before and it can happen again.

In order to earn money from your blog, search for products that are related to your blog and then check if they have an affiliate program that you can sign up for.

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Posted on Ago 22, 2018 - Last updated on Nov 30, 2018

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